The primary responsibility of the Digital Communication Specialist is to assist the Director of Marketing and Membership in completing day-to-day tasks and executing both internal and external focused campaign and communication tactics.
The Digital Communication Specialist will:
- Edit and write marketing material including reports, presentations, newsletters, emails, event descriptions and public releases.
- Serve as the server administrator and contact for technical and social media vendors (i.e., I.T., Facebook, Twitter, LinkedIn, and others).
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Maintain and update web pages on websites for Lakewood Yacht Club and all subsidiaries.
- Write online content that includes blogs and directories.
- Manage social media accounts.
- Attend events at Lakewood and offsite to take photos, gather information and write about event for blogs, press releases and social media posts.
Preferred Qualifications:
- Bachelor's degree or comparable experience preferably in Marketing, Communication, Web Design or Public Relations
- Proficient in Microsoft Word, Excel, PowerPoint and Adobe Creative Suite
- Proficient photography skills
- Strong knowledge of SEO, website development, social media and content marketing
- Strong interpersonal skills - must be a team player with the ability to take initiative, work independently and network effectively with LYC staff and members
- An analytical mind with the capacity to evaluate and tweak approaches based on a comprehensive understanding of Lakewood Yacht Club's goals
- Strong project management skills - ability to simultaneously manage multiple tasks and projects with multiple priorities in a rapidly growing environment
- Strong research, writing and verbal communication skills - must be able to comprehend and communicate the Lakewood Yacht Club brand
- Strong critical thinking skills
- Proficient in Associated Press Style of writing
Work Schedule is Tuesday - Saturday, 8:30 a.m. - 5 p.m. (These are the standard working hours for this position; however, on occasion, you may be expected to work extended hours or on a day that you are not regularly scheduled.)
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