Medicity Marketing Director/ VP ( Salt Lake,UT)
Location: Salt Lake City Utah
Description: Aetna is currently seeking to employ Medicity Marketing Director/ VP ( Salt Lake,UT) right now, this position will be placed in Utah. Detailed specification about this position opportunity kindly read the description below. POSITION SUMMARY:
Medicity is looking for a Marketing Director to led our marketing team, as well as integrate our messaging and marketi! ng with the broader Healthagens Provider Solutions platform. The ideal candidate will thrive in the fast-paced, high growth technology culture of Medicity, while effectively navigating and collaborating with Healthagen and Aetna. Be part of history and join the cutting edge team that will be marketing the next generation of products and solutions. The Director of Marketing is responsible for developing marketing plans, strategies and initiatives to drive revenue growth. They will also lead and manage the development of brand messaging, marketing campaigns, web content, public relations, social channels and all sales support materials. This role requires cross-functional work with sales, management and product teams to ensure strong communication channels and collaborative work.
EDUCATION:
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
ADDITIONAL JOB INFORMATION
! Key Responsibilities:
- Messaging â€"Support de! velopment of product positioning and messaging that differentiates us in the market. Work closely with product managers in Medicity and each Healthagen business to translate product capabilities into a clearly articulated Medicity value proposition.
- Market and Competitive Intelligence â€"Work with sales and product teams to understand changing market and competitive dynamics for clear differentiation in all marketing content & sales materials.
- Sales Support - Communicate the positioning and value proposition of solutions to the sales/channel teams and develop the sales tools to support the selling process. Facilitate sales training with Product SMEs on capabilities, and positioning in the market versus competitors.
- Content Development - Create product collateral, presentations, customer case studies and briefs, web content, blog posts, product videos, webinars, and other sales materials.
- Provider Solutions Demo - Assist the field solution! s team with updated demo content and messaging as needed.
- Digital Campaigns â€" Develop and track cost efficient, metrics driven marketing campaigns using Marketo and Salesforce.com. Optimize all web, digital, and mobile assets using the latest SEO, SEM and user interface techniques.
- Thought Leadership â€" Identify thought leadership and market awareness opportunities. Develop content for speaking proposals and work with PR teams on by lined articles and other media opportunities
- Marketing Plan - Lead the development of marketing plans and brand vision.
- Department Leadership â€" Manage a marketing team of three direct reports and all related budgets.
- 8 to 10 years of experience in healthcare IT
- 2+ years of managerial experience
- Bachelor’s degree, MBA is a plus but not required
- Excellent organizational and project management skills
- Excellent written, oral and pres! entation skills
- Demonstrate high level of credibility, integri! ty and trust
- Strong ability to build relationships both internally and externally, including fostering a collaborative, positive work environmentThis position is based in Salt Lake City, Utah and reports to the Chief Marketing Officer of Healthagen, with tight alignment to the CEO of Medicity
Job Function: Communications
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If you were eligible to this position, please email us your resume, with salary requirements and a resume to Aetna.
If you interested on this position just click on the Apply button, you will be redirected to the official website
This position starts available on: Thu, 25 Apr 2013 06:55:40 GMT